Our Story
The Beginning
Since our inception in 1993 by outdoor gear designer and company founder Dennis Brune, ALPS Mountaineering has become an innovation and customer satisfaction leader. Founder Brune enjoyed a successful career beginning in 1979 with the mountaineering manufacturer Kelty. He moved from product development to sales and marketing, then to management. Dennis has always had a love for the outdoors and a passion for designing superior gear. Working with industry icons like Sir Edmund Hillary and many others along the way has helped Dennis push the innovation envelope throughout his career and continue to design feature-rich gear today.
The Vision
Brune had a vision of an outdoor company that would deliver high-quality performance gear priced within a comfortable reach for the everyday outdoorsman and woman. In essence, premium outdoor products whose performance exceeded the expectations of their price points. This combined with a focused attention on customer service has been a winning combination.
Passing on the Passion
Passing on the Passion
Dennis and his wife, LaRayne, wanted to share the passion for the outdoors with their three children. The time spent outdoors are their most cherished memories, and continue to be the stories told when they are together. They grew up exposed to the outdoors and Dennis' growing business. Brian, Adam and Sarah Kristin have their roles in the company today and share their knowledge and experiences in their daily responsibilities. The family business was redefined as each child's spouse joined the ALPS team throughout the years.
The Next Generation of Nature Lovers
The Next Generation of Nature Lovers
The pride of passing on a passion to your children is an amazing feeling, but to pass along a passion through your children to your grandchildren is something to treasure.
Active Lifestyle
Products & Services
ALPS is an acronym for the company name and not a reference to the mountain range in Europe. We do have our own stunning mountains right here in North America. We pride ourselves on providing outdoor gear for all types of adventure types and promise to stand behind our products with friendly, knowledgeable customer service.
The Journey
You may not always end up where you thought you were going. But you will always end up where you are meant to be.
"While I never doubted that we would 'make it,'" said Brune of the company's 25-year milestone, "I have to admit I would have never guessed we would have grown into the company we are today. Our customers have gotten us to this point and it is our goal to provide complete customer satisfaction in every product we offer. Being a family-owned company that is outdoor-driven, we understand the lifestyle and rugged products that need to perform when we have reached the limit. We want to exceed beyond expectations with our gear so our customers can experience once-in-a-lifetime moments in the great outdoors.
Exceed Your Expectations
Our Promise To Exceed Your Expectations
We have always stood by our promise of providing affordable, performance-driven gear. With our industry-leading warranty and our friendly customer service, we promise to Exceed Your Expectations.
Quality Products, Affordable Prices
Until our customers can actually hold one of our products in their hands and carefully look it over, it's difficult to convey our quality and construction. Value can be defined as getting what you pay for. We define value as getting more than you pay for.
Limited Lifetime Warranty
ALPS takes pride in our industry-leading warranty. Our factories follow a strict set of specifications and quality standards; however, if a problem develops, we encourage consumers to contact us.
Outstanding Customer Service
For the entire ALPS family, customer service is our top priority. Our friendly, knowledgeable team treats people the way we wish to be treated. The job isn't to simply fix the problem, but also to build confidence in the ALPS brand.
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THE TEAM
We believe it takes a team of hard workers to run a successful business.
At ALPS, our team is made up of individuals that take pride in their work and love the industry.
THE TEAM
We believe it takes a team of
hard workers to run a successful business.
At ALPS, our team is made up of
individuals that take pride in their
work and love the industry.
